Gold Jewelry Do's and Don'ts

Whether buying gold jewelry for yourself or a loved one, deciding what and where to buy fine jewelry can be a tough decision. Gold jewelry is an item you'll cherish for many years to come - maybe even a lifetime! So, you'll want to make a wise choice. Here are some quick do's and don'ts to remember when buying gold jewelry.

Do Buy Gold Jewelry from a Company You Trust

When you want fine jewelry, choose a company or Web store that specializes in fine jewelry. Don't expect to find the best of jewelry at a company that offers everything including the kitchen sink! A specialist can assist you personally and provide a wider variety of gold jewelry.

When searching online, be specific in your searches, and do research on the company before making a purchase. Check to see if the company is affiliated with a professional trade association such as the Jewelers of America (JA) or the online Better Business Bureau.

Do Look for Guarantees or Warranties

Before buying gold jewelry from a company (online or offline), get a detailed explanation of their return policy in case the jewelry is not what you expected or has a defect. Some will offer manufacturer's warranties as well.

Do Shop for Quality, not Just Discounted Prices

It's tempting to buy fine jewelry at a discount to get a great bargain. But, what are you really getting? With gold jewelry, for example, find the karat or quality mark on the actual jewelry to see if it's real gold or not. And remember, the karats are an indication of what percentage of gold is in the jewelry piece. 24K is pure gold, 18K is 75 percent gold, 14K is 58.3 percent gold, and 10K is 41.6 percent gold. So, what is the other percentage? It is usually made up of alloy, or different metals that add form and strength to the jewelry item.

Don't be Hasty

Look around at several gold jewelry pieces before making a decision. Consider the price of the jewelry as well. Ask about these factors to determine if the fine jewelry is worth its price: karat weight, total weight, engravings, design, look and feel, ornamental detail, and the finish.

Don't Buy from Suspicious Companies or Persons

If you have an uneasy feeling about buying fine jewelry from a particular person or company, don't do it. The jewelry could be stolen or fake. Either way, you'll lose in the long run. Always choose a reputable company that specializes in fine jewelry and/or gold jewelry.

Don't Forget the Clasp and Measurements

If buying for others, find out what size gold jewelry they wear, such as ring size, neck size, wrist size, or ankle size. Whether it's gold necklaces, gold earrings, gold bracelets, gold bangles, or other types of jewelry, you'll need to know the size and style that fits you or your loved one. Also, examine the clasp to be sure it's easy to attach and of good quality.

Use these tips as a starting point to get the gold jewelry you need. The right gold jewelry piece can be worn for a lifetime!